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Using Clothing as a Tool: Networking

This week we have a guest post from our friends at SwapIt, a Boston-based, personal styling duo with a twist: Not only do they help you curate your existing closet, they bring their second-hand wardrobe to you so you can swap out old clothes for new-to-you pieces.

Stef's post is about using clothing as a tool when networking. What do you think? Do you have a go-to networking outfit? Let us know in the comments.

When we talk to our clients about reinventing how they dress, we push them hard to use clothing as a tool. We use this phrase a lot on our website and when chatting with people, but what does it really mean?

My husband always says, “With the right tool, anything is easy.”

At SwapIt, we want you to think of your clothing as a tool to help you achieve your goals easily, whether that is making the right impression at work, connecting with others or motivating yourself.

Networking is one of those  times where many of us can use all the help we can get. It sometimes is smooth and easy, but often can feel awkward and forced making you want to skip it all together.  

Just remember that no matter how unmotivated you feel, putting on a fabulous outfit in the morning will always - always - make you feel better.

Here’s how you can dress to feel perfectly at ease and ready for anything a networking event can throw at you.

Be approachable:

Don’t be too trendy or wear something from a runway. It may make you seem standoffish or too intimidating. Instead, wear something that makes you look accessible, like soft fabrics.

Draw people to you:

Wear a bold color to catch people’s eye, but only one. Pair it with a pretty neutral. This way you get noticed and entice people to come right to you. Make sure it is a color that you like and feel comfortable in. Just like in conversational networking, you should be confident in your choices. Don’t wear neon orange if it’s going to make you uncomfortable every time you see your reflection.

Be outgoing:

If it isn’t in your nature to start conversations, then dress as someone who does. Wear something that reminds you and empowers you to start up a conversation, not something that allows you to be a shrinking violet. Something that makes you feel important and that you have something worthwhile to say. Use your outfit as a little bit of a costume to help you be your most charming you.

Have a go-to conversation starter:

Wear something that you have a funny or interesting story behind. It can help break the ice and give you something to talk about. Make sure it isn’t offensive though! A pretty green dress from your trip to Ireland is great, but a Hell's Angel ripped t-shirt isn’t.

Your clothing is about more than confidence - it’s about setting yourself up for success.

Keep in mind that your outfit should enhance you. It’s not there to dull your shine and it’s not there to outshine you.


About SwapIt: You wake up ready to crush your day, but immediately become dismayed when you look at your wardrobe and try to get dressed.  Let us come to your home, work through your style and: clean out the clothing that doesn’t work for your anymore, create outfits from your closet, and fill in the holes with new-to-you pieces. Let us help you feel good on the inside and out. www.aswappinggoodtime.com


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